A FIT EXPERIENCE UNLIKE ANY OTHER
We know feet. More than a million of them.
Since 1977, we've provided unparalleled expert service as the premier run-specialty store that offers a fit experience unlike any other. Our team has over 150 years of collective experience matching the right shoes to the right (and left) feet. We never pressure. We always listen. Consider us a concierge for your feet.
Even though we sell 3,000+ shoes, our process is never driven by a product. We want you to run and walk with strength, confidence, and ease. That only happens with the proper pair of shoes.
Step 1
Like therapists for your feet, we'll start by getting to know you better.
Tell us about your training schedule, past injuries, running / walking goals, and history. What do you want out of a shoe? What feels good and comfortable to you? What doesn't?
Step 2
We'll watch how you move.
Walk around the store. Run around the block. We'll be watching how your heel strikes, foot pronates, and spine shifts — micro-moments that create the sum-total of your run or walk experience. Size, shape, and structure. Overwork, overuse, injuries. We're reading the story of your legs and feet. Our eyes are trained to catch the things most miss.
Step 3
We'll offer you our best recommendations.
We'll bring out a few pairs of shoes for you to try, but there is no pressure — zero, zilch. We'll offer you our recommendations, but, ultimately, you're the boss. Choose the shoes you want. We're here to help and serve.
Our one-on-one, foot-to-face analysis is personal, precise and peerless. Time after time, customers' jaws drop at the difference, and they often return with family and friends so their loved ones can experience our fit process.
Our entire success depends on you loving your shoes. We take it seriously, as in way seriously.
Don't cheat on your feet.